By Our Correspondent
Barely 24 hours after the composition of the Senator Abdulaziz Yari-led APC Presidential Campaign Council, Senator Kawu Sumaila (Kano South) has urged the more than 200-member campaign team to acknowledge the pains Nigerians are experiencing as a result of ongoing economic reforms and assure them of measures to provide relief.
Kawu gave the advice in a personally signed goodwill message to Yari and other members of the campaign council, which has been mandated to drive the campaign for the re-election of President Bola Ahmed Tinubu ahead of the January 16, 2027 presidential election.
He described the assignment before the council as a critical one that requires strategic planning, effective execution and delivery.
Kawu urged members of the campaign team to approach Nigerians with empathy and sensitivity, stressing the need to listen to their concerns and understand the socio-economic challenges confronting families across the country.
He said: “We must approach our citizens with deep empathy, active listening, and genuine sensitivity to the economic hardships and socio-economic challenges currently affecting everyday families.
“Our campaign must demonstrate that we truly feel their pain, understand their daily struggles, and are sincerely committed to delivering meaningful reliefs.”
The senator also urged the Yari-led campaign council to ensure that grassroots constituents are carried along in its mobilisation and campaign activities, while effectively communicating the achievements and vision of President Tinubu’s administration.
According to him, disconnect between political leadership and the electorate could create misconceptions and misunderstandings capable of undermining both the President and the All Progressives Congress (APC).
“A disconnect between leadership and the electorate creates misperceptions and misunderstandings that ultimately undermine both the President and the party,” he said.
Kawu further stressed that all campaign activities must comply with the provisions of the Electoral Act and the Constitution, adding that the campaign should be anchored on legitimacy and public trust.
He said the campaign team must deploy its collective experience and expertise to clearly communicate the President’s policies, programmes and strategic vision to Nigerians.
“We must leverage our collective expertise to clearly convey the President’s key policies, programs, and strategic vision so the public fully recognises his commitment to national progress,” he stated.
The senator also called for unity within the APC, saying victory in the 2027 presidential election would depend largely on solidarity among party members and stakeholders.
“Victory depends on complete solidarity. We must heal internal rifts, set aside differences, and ensure that all key stakeholders, party leaders, and members at every level are fully carried along as equal partners in this mission,” he said.
Kawu congratulated Yari and other members of the campaign team on their appointments and wished them success in the assignment.
“I offer my prayers and best wishes for success as we undertake this critical assignment for our great party, the All Progressives Congress (APC),” he added.
